H&M

4.5
978K reviews
50M+
Downloads
Content rating
USK: All ages
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About this app

Tap in to our fashion feed, anytime, anywhere, and all in one spot — the H&M app.
Get instant updates, track your orders, use your own photos to find similar items in stock, and get inspired by our users all over the world!

Imagine yourself browsing our feed and experiencing it live all at the same time.
Sounds exciting? Keep reading!

Our app also comes handy when you’re already inside one of our stores.
Let’s say you can’t find your size or would like to know if an item is available in more sizes and colours? Scan the price tag — our SCAN & FIND feature will let you know!

Seen something you like and got inspired by? VISUAL SEARCH lets you explore what we have to offer by using your own photos or screen shots. It recognizes patterns, colors, styles, and gives you a list of matching or similar items in stock.

Save the items you love the most in your own list of favourites — just tap the HEART ICON.

Keep up to date with the fashion world by activating PUSH NOTIFICATIONS! You’ll be the first to know when a designer collection drops and you’ll instantly be notified when we have special offers and events!

Don’t miss out — download the H&M app now!

When you download the H&M app, we will process your data in accordance with our Privacy Notice. For more details on this, please go to hm.com.
Updated on
Oct 14, 2025

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region, and age. The developer provided this information and may update it over time.
This app may share these data types with third parties
Location, Personal info and 3 others
This app may collect these data types
Location, Personal info and 6 others
Data is encrypted in transit
You can request that data be deleted

Ratings and reviews

4.5
963K reviews
A Google user
February 4, 2019
I have a few problems with the way orders are displayed. Hard to find, then when returns happen it links to an order but when you click the link it takes you to the overview. Payments via Rechnung are a nightmare, it says you owe money when you don't and it's impossible to find where this is. Customer support say to call but I dont have time to sit on the phone for an hour. Please use Klarna for managing payments!! So much easier.
17 people found this review helpful
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A Google user
May 21, 2019
App not working since last update!!!! Used to work wonderful but after the latest version update the point system doesn't update properly, the payments aren't up to date nor the orders. What a shame. I hope the developers improve this new version asap. Fingers crossed! PS: The HM Club is great. Don't spoil it by putting a minimum purchase of 25Euros in order to qualify for a free delivery.
54 people found this review helpful
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A Google user
October 21, 2019
Items in my cart keep getting deleted, so if I leave the app and want to continue my shopping the next day I have to start from scratch, which is very annoying. Makes shopping impossible for me because I like to browse and add things to my cart and then decide what to actually order afterwards, and I mostly don't have the time to do that all at once.
156 people found this review helpful
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What’s new

Smaller Improvements and Bug fixes