Unfold: Story & Reels Maker

In-app purchases
3.6
176K reviews
10M+
Downloads
Content rating
USK: All ages
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About this app

— Stitch video clips together with Reels templates
— Create with template collections like Film
— Plan and preview your Instagram Feed
— Remove any background with our AI editing tool
— Make a Bio Site for your new link in bio
— Edit your content with filters and effects

Reels Templates: Make trendsetting videos for social media in minutes. Pick an exclusive Reels template, add clips and photos, and let Unfold do the rest.

Story, Post, and Animated Templates: Create beautiful content for social with over 400+ templates to choose from. Add filters and effects to your photos directly within the template. Write your text with unique fonts and use advanced text tools. Select a background color or choose a texture. Then share your story with the world!

Advanced AI Editing Tools: Edit your photos and videos with our filters and effects. Choose from filters like Tulum and Canarias or effects like VHS and Glitch. Adjust your brightness, contrast, shadows, highlights, saturation, warmth and tint. You can even remove any background from your photos with our AI Background Removal Tool.

Feed Planner: Sign in with Instagram to start planning your Instagram Feed. Upload your post to make sure it matches your aesthetic before posting.

Bio Sites: Make your Bio Site, a beautiful hub for all your links to share in your social bios. You have more than one link, your bio should too.

About Unfold+:
· 400+ design templates for social
· Exclusive fonts, stickers, tools & sounds
· Filters and effects for photos/videos
· Customize your Bio Site URL
· Unlimited photos in the Feed Planner
· AI photo editor

About Unfold Pro:
· Upload custom fonts to use in your stories
· Add your brand colors to your palette
· Sync your logos and stickers into the app
· Share your stories to the web with a stori.es link
· Remove the watermark from your Bio Site
· Includes Unfold+ subscription

Annual subscription billing will start after the trial period. After the 7 day free trial, this subscription will automatically auto-renew each year. Or if you choose a monthly subscription, your billing will start immediately and auto-renew each month. Subscriptions will automatically renew unless cancelled at least one day before the renewal date within 24 hours before the end of the current period. Payment will be charged to your Apple ID account at the confirmation of purchase. If you subscribe before a free trial ends, the remainder of the trial period will be forfeited. You can manage and cancel your subscription by going to your account settings in the App Store.



Privacy Policy —

https://squarespace.com/privacy


Terms of Service —

https://squarespace.com/terms-of-service

Thanks for creating with Unfold! We'd love to hear from you. Email us at hello@unfold.com or message us on Instagram at @unfold.
Updated on
Oct 19, 2025

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region, and age. The developer provided this information and may update it over time.
No data shared with third parties
Learn more about how developers declare sharing
This app may collect these data types
Personal info, Photos and videos and 3 others
Data is encrypted in transit
You can request that data be deleted

Ratings and reviews

3.6
175K reviews
A Google user
October 26, 2019
I love the concept of the app but I have a big problem that makes it very annoying to use: the "add a short title" text stays in my saved photos, even though I deleted it and wrote a new one. This is super annoying and I have to screenshot my finished templates rather than being able to upload it straight away or safe it. I contacted the unfold team but they only said I should reinstall the app. Which I did several times. It's especially annoying because I paid money for some templates.
9 people found this review helpful
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Larisa Mamonova
September 20, 2024
Have used this app for years, but stopped a month ago or so because it's just frustrating. It loads super slow, and when I'm adding photos to a layout and choosing a specific album the photos won't load for me to pick them. Tried clearing cache, tried force quiting the app, I just don't have the patience to wait and wait and wait for albums to load.
11 people found this review helpful
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Squarespace Inc
September 25, 2024
Hi Larisa, sorry to hear you are not having a positive experience using the app. We would like to work with you to resolve the issues. If you reach out to us via the Support section within the app, we would be happy to help fix the issues you are having.
Josh Simpson
September 28, 2025
Great app for laying things up with one major annoyance. The increments by which to rotate and image have a huge step when you start rotating, so if you want to rotate an image within the range of that jump. It's impossible, you have to move to a second app, rotate the image, export it, then add the new image to unfold. Nightmare fuel.
10 people found this review helpful
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Squarespace Inc
April 16, 2024
Thank you for your feedback on this. We have more information here: https://sqsp.link/ihe8HK If you’re seeing a watermark on a template that you’ve purchased, try restoring purchases: https://sqsp.link/jwnQHP If this doesn’t help, please contact us using the Support tab in the app or here: https://help.unfold.com/hc/requests/new

What’s new

With the Unfold app, you can grow and succeed on social media and have fun while doing it.

— Create unique content with hundreds stories, posts, Reels templates
— Easily edit your images and videos with effects and more
— Plan out your Instagram grid and schedule posts
— Share your entire world in one link with a free, custom link in bio site

We love hearing your ideas and feedback. Go to Menu > Settings > Contact in the app.